Tray with header
An open tray with a tall printed header that carries the brand and product message above the product.
Printed displays for the register, counter and shelf
Custom Counter Display Boxes
Custom counter display boxes are printed corrugated displays that hold product next to the register or on a shelf and do part of the selling. Most have a raised header panel and a tray front. Send the product size, units per display and artwork, and we will quote the display and its shipper.
- Full-color print
- Header and tray styles
- Quoted with the shipper
What counter display boxes are
A counter display box is a corrugated display sized to hold a set number of products where shoppers pay. The header panel carries the brand and product message, and the tray holds the product at an easy reach. Because it is corrugated, a display ships flat and is folded into shape at the store, or arrives packed with product.
Print can go straight onto the board for bold graphics, or the display can be faced with a litho printed sheet for detailed artwork; see litho laminated boxes. Single products in the display are often packed in their own custom tuck boxes.
Get a counter display box quote
Add the product size, units per display, the number of displays and your artwork status in the notes. We confirm the options we can supply and the cost in your quote.
Custom POP display styles for the counter
We offer counter displays with a header, shipper displays and tiered displays. The right one depends on the product, the store and how displays reach it.
Shipper displays
A carton that arrives packed with product and opens into a display, so a store can set it up in one step.
Tiered displays
Two or more stepped rows that show several flavors or variants side by side on one display.
Litho printed displays
Displays faced with a litho laminated sheet for photos and fine type on the header and tray.
Litho Laminated BoxesHow ordering works
- Step 1
Share the product
Product dimensions and how many units each display holds.
- Step 2
Pick a layout
Tray with header, shipper display or tiered, or ask us to suggest one.
- Step 3
Add quantity and artwork
Number of displays, delivery ZIP and your header artwork or a note that it is in progress.
- Step 4
Get your quote
We confirm the options we can supply, the print route and the cost.
Pricing and order details are confirmed in your quote.
Counter display box styles
We offer counter displays with a header, shipper displays and tiered displays. These are general construction facts for each style; print and cost are confirmed in your quote.
| Tray with header | Shipper display | Tiered display | |
|---|---|---|---|
| Layout | Open tray with a raised printed header panel | Shipping carton that opens into a display | Two or more stepped rows of product |
| Board | Corrugated board | Corrugated board | Corrugated board |
| Direct print or litho laminated sheet | Direct print or litho laminated sheet | Direct print or litho laminated sheet | |
| How it arrives | Flat, folded by hand | Packed with product, opened at the store | Flat, folded by hand |
| Typical use | Small items next to the register | Programs shipped to many stores | Several flavors or variants side by side |
Products sold from counter displays
We quote custom counter display boxes for brands selling these products. We do not name customers on this page.
Snacks and confectionery
Bars, candy and single-serve snacks at the register.
Health and beauty
Lip care, travel sizes and small cosmetics on a pharmacy counter.
Supplements and wellness
Single-serve packets and small bottles near checkout.
Electronics accessories
Cables, chargers and small accessories in a tray display.
Gifts and impulse items
Small gifts, keychains and novelty items next to the register.
One quote for the box, insert, gel packs and shipper
If the product in the display ships cold to stores or distributors, one quote covers the displays, the printed mailer or shipper, a liner or EPS shipper, and the gel packs.
- Printed boxCustom Counter Display Boxes, printed to your artwork
- Foam insertCustom foam inserts that hold each item in place
- Gel packsGel packs for shipping for the pack-out
- Insulated or EPS shipperInsulated shipping boxes or styrofoam shipping coolers
Tell us what you ship, the box size and how each order is packed, and we will quote the pieces together so you deal with one contact. Test your complete pack-out before regular use.
Counter display box questions
What is a counter display box?
A counter display box is a printed corrugated box that holds and presents product on a counter or shelf, usually next to the register. It often has a raised header panel for artwork and an open tray front so shoppers can take an item. It ships flat or packed with product and is set up at the store.
What is the difference between a counter display and a POP display?
POP, or point of purchase, display is the wider term for any display at the place where shoppers buy. A counter display is a small POP display that sits on the counter. Floor displays are larger POP displays that stand on their own. This page covers counter display boxes.
Can a counter display be litho printed?
Yes. A counter display can be printed directly on the corrugated board or faced with a litho laminated sheet for detailed full-color artwork. Litho lamination suits photos and fine type on the header. Tell us about your artwork and we will suggest a print route in your quote.
Can the display ship with product inside?
Yes. A shipper display is a carton that arrives packed with product and opens into a display at the store. Tell us how many units go in each display and how displays reach the stores, and we will quote the display and any outer shipper the program needs.
What should I send for a counter display quote?
Send the product dimensions, the number of units per display, the number of displays, your delivery ZIP and whether you need an outer shipper. Attach artwork if it is ready, or tell us it is still in progress. We reply with the display options we can supply and what they cost.
Related custom packaging and shipping supplies
All custom packagingLitho Laminated BoxesPhoto-quality litho print laminated onto corrugated board.Custom Tuck BoxesPrinted folding cartons for single products on a shelf or inside a shipper.Styrofoam shipping coolersEPS coolers with corrugated outer cartons, sold by the case.Gel packs for shippingGel packs quoted with your boxes for perishable shipments.
Ready to quote your counter display boxes?
Send the product size and how many units each display holds, and we will price the displays and shippers.