Chances are right now the last thing you want to think about is having to take on more. Your business is likely closed for the time being, you may be feeling a bit of panic as your bills approach their due dates.
But, we are all in this together… And realistically we can only affect what we directly control. You didn’t become the leader in a medical practice by reacting to poor circumstances did you?
It’s no surprise that business is suffering everywhere and that’s why we are focusing on how we can help our clients. We’ve decided to start a series of blog posts and videos showing proven ways that you can grow your practice.
All of these are free to watch and read, so make sure you keep an eye out for emails from us during the next couple weeks so you can benefit from this!
The very first installment is perhaps one of the best ways that any medical practice with a decent sized client list can ensure their calendar is booked solid for weeks and months.
It’s called the “Database Reactivation Campaign”...
And yes, it’s exactly what it sounds like. There are 3 very important steps you need to follow when running a database reactivation campaign.
1. Ensure that you’re sending texts and not emails!
Text messages have a 10X better response rate than emails do. You most likely have a list of emails that you’ve collected over the years. But you most likely also have a list of phone numbers. But texting thousands of people can be a grueling task… Don’t worry I’ll show you how we do it with the click of a button.
2. Make sure that you keep it personal.
Remember, when you’re texting your customers prompting them to come into your medical practice by claiming some sort of deal, you don’t want to seem salesy. This is a text message, it’s meant to be personal. So save the sales copy for email… Here’s a message we’ve found works super well.
“Hey it’s Aston from Gelpax.com, just wanted to make sure you’re holding up ok during this outbreak. If you need something to do I’ve got 4 $50 gift certificates on my desk for Botox, would you like me to reserve one for you?”
Leave it at that! If your client doesn’t respond do not reach out again to pester them. Keep it thoughtful and respectful.
3. Follow up, Follow Up, Follow Up!!!
It’s all in the follow up! Seriously, when we’ve run these campaigns in the past we typically get a 3-5% appointment booking rate. I would recommend that you only text about 150-200 people at a time to ensure you can handle the response.
Bonus tip - Sweeten the deal if they book an appointment today!! If they respond and want to claim a gift certificate, sweeten the deal with your reply like this…
“Great I’ll reserve one for you now! Check out our calendar here to book an appointment - source1agency.com/book - If you book it now I’ll throw in a free face mask that you can take home. Hope to see you soon!”
This simple line literally doubles the amount of appointments you’ll get from this campaign.
Booking your calendar full of appointments doesn’t have to be tough. After reading this I bet you have a few questions though. Like…
- How do I send mass text messages?
- How can I follow up with my clients without my phone blowing up?
- How can I organize my calendar if I’m getting all of these appointments?
Don’t worry, we’ve got you covered. We’ve created a proprietary software system specifically designed to help medical practices book more appointments and get more new patients as well.
It enables you to text and email your clients easily through the dashboard, track and record phone calls, and manage your entire calendar.
And that’s only the tip of the iceberg! If you’d like me to help you setup an account book a call with me today by clicking the link below.
It only takes about 15-20 minutes…
Hope to hear from you soon. In the meantime, stay healthy and stay safe!